PROGRESSION ACROSS
THE AUTOMOTIVE VALUE CHAIN

PROTON has transformed from a car assembler into Malaysia’s largest automotive manufacturer, supported by a comprehensive R&D value chain spanning vehicle design, powertrain development, and advanced engineering. Leveraging strategic partnerships and local expertise, the company continues to integrate cutting-edge technologies and deliver innovative products that meet domestic and international market demands. The establishment of the Electric Vehicle (EV) assembly plant and the engine assembly line in Tanjung Malim further underscores PROTON’s growing capability to produce high-quality, globally competitive vehicles.

PROTON operates a comprehensive manufacturing value chain encompassing vehicle production, engine assembly, machining, stamping, and tooling, all geared towards meeting growing market demands. Anchored by Industry 4.0 principles, the Proton Tanjung Malim plant showcases advanced automation, enhances productivity, and attracts young talent to drive future growth. Significant investments in plant expansion further optimise capacity, increase local content, generate employment, and advance new technologies for next-generation models.  Committed to global quality and safety standards, PROTON continues to progress and roll out more new manufacturing facilities to enhance production abilities and increase localisation levels for current and future models.